The Making of McBeard

In 2015, Forbes Magazine ranked Pepperdine #8 on its national list of Most Entrepreneurial Universities, placing us between Princeton and Dartmouth. At Seaver College, students are challenged to pursue vocations entrenched in purpose and service; within that missional pursuit, leadership becomes a foundational component. This is the story of McBeard, and how a Twitter parody account turned into a global social media powerhouse, which now employs over 40 Pepperdine graduates.