Advertising Program Learning Outcomes

A student who graduates with a major in advertising should be able to:

Describe and analyze/measure/assess the relevant theories, practice, digital ads, legal issues, ethical challenges, faith, and diversity in the fields of advertising and marketing communication.
Design effective visual communication for various advertising approaches that combine the use of print, online/digital and other multimedia communication.
Create and defend the strategy and execution of an ad campaign for a client(s).
Develop advertising media buying and planning strategies.