Program Learning Outcomes

A student who graduates with a major in advertising should be able to:

• Describe and analyze/measure/assess the relevant theories, practice, digital ads, legal issues, ethical challenges, faith, and diversity in the fields of advertising and marketing communication.
• Design effective visual communication for various advertising approaches that combine the use of print, online/digital and other multimedia communication.
• Create and defend the strategy and execution of an ad campaign for a client(s).
• Develop advertising media buying and planning strategies.