Program Learning Outcomes
A student who graduates with a major in advertising should be able to:
- Describe and analyze/measure/assess the relevant theories, practice, digital ads,
legal issues, ethical challenges, faith, and diversity in the fields of advertising
and marketing communication.
- Design effective visual communication for various advertising approaches that combine
the use of print, online/digital and other multimedia communication.
- Create and defend the strategy and execution of an ad campaign for a client(s).
- Develop advertising media buying and planning strategies.