Advertising Program Learning Outcomes

A student who graduates with a major in advertising should be able to:

• Understand, analyze, and conduct research relevant to advertising and marketing communication.
• Create effective strategic advertising communications using traditional practices and emerging technologies.
• Develop advertising media buying and planning strategies across traditional, digital, and emerging media channels.
• Develop and defend the strategy and execution of an ad campaign for a client(s).
• Apply faith-based ethics to advertising, producing work that serves diverse communities locally and globally, respects cultural differences, and inspires purposeful leadership.