Advertising Program Learning Outcomes

A student who graduates with a major in advertising should be able to:

PLO1: Understand and analyze the relevant research in advertising and marketing communication.

PLO2: Design effective visual communication for various advertising approaches that combine the use of print, online/digital, and other multimedia communication.

PLO3: Develop advertising media buying and planning strategies. 

PLO4: Create and defend the strategy and execution of an ad campaign for a client(s).