Sarah Fischbach and Clark Johnson to Present on Research Perception After Behavioral Lab Participation

At the end of April, Sarah Fischbach, associate professor of integrated marketing communication at Seaver College, and Clark Johnson, assistant professor of marketing at the Graziadio Business School, will travel to Seattle, Washington, to present the study “Does Participation Affect Perceptions? The Impact of Behavioral Lab Participation on Students’ Perception” on behalf of their lab at the Marketing Educators’ Association Conference. 

Drawing on research conducted in the Pepperdine Exploratory and Accelerated Research Laboratory (PEARL), the paper explores how to make behavioral labs a good learning experience for students while providing faculty with excellent data to analyze.

In initial data collection during the introductory semester of the behavioral lab, the researchers found that “students’ perception on research was negatively impacted after participation in the lab.” Those results led the team to develop a guide for setting up the laboratory in a way that can lead to more positive student engagement and, therefore, more reliable data, including asking students lab pedagogy questions, developing an introductory video, and altering the environment and schedule.

Faculty and students from both Seaver College and the Graziadio Business School participated in the study, including Sarah Fischbach, associate professor of integrated marketing communication; Hoyoung (Anthony) Ang, associate professor of advertising; Soo-Kwang (Klive) Oh, assistant professor of public relations; Clark Johnson, assistant professor of marketing; Alice Labban, assistant professor of marketing; Corinne Novell, visiting professor of marketing; Cristina Gibson, professor of management; Cristel Russell, professor of marketing, and undergraduate research assistant, student Destin Kvidera.

To learn more, visit the PEARL Behavioral Lab webpage.