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Klive Oh Celebrates Two Publications on Media's Impact on Public Perception

October 29, 2020  | 1 min read

Klive OhSeaver College assistant professor of public relations Klive Oh celebrates two research publications this fall. The two studies, while unique in their own right, focus on the impact that social and mass media have on public opinions, social networks, and audiences' response to crises.

In his study "Selection of Influence? A Study of News Media's Effects on Social Networks and Power Dynamics among Religious Group Members" published in the Journal of Media and Religion, Oh's interdisciplinary approach offers insights into the influence news media has on interactions between and changes within social network members after a crisis in a church or religious setting. 

Similarly in times of crisis, Oh’s research “Focusing on the ‘Public’ in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter” in the Journal of International Crisis and Risk Communication Research analyzes the impact of different communication methods of organizations. This study found that strategies that adapt for the feelings of each respondent, display apologies, and offer solutions without jeopardizing professionalism build lasting positive reputation with the public. 

To read "Selection of Influence? A Study of News Media's Effects on Social Networks and Power Dynamics among Religious Group Members,” visit the Journal of Media and Religion digital publication.

To read “Focusing on the ‘Public’ in Public Relations: The Importance of Person-Centered Messages (PCMs) in Crisis Communication on Twitter,” visit the Journal of International Crisis and Risk Communication Research digital publication.