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Pepperdine | Seaver College
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Steven Bauer

Assistant Instructor of Teaching of Marketing
Business Administration Division, Seaver College
CCB 314


  • MBA, Marketing, Columbia University
  • MA, Psychology, University of Illinois
  • BA, Psychology, Yale University


  • Labban, A., Novell, C., & Bauer, S. (2022). Examining the Impact of Mindsets on Donation Intentions to Homelessness Charities via Parallel Serial Mediation. International Review on Public and Nonprofit Marketing, https://doi.org/10.1007/s12208-022-00336-4
  • Bauer, S., Fischbach, S., Labban, A., Speth, A. M., & Fleck, E. M. (2021). Virtual Reality or Reality: Content is Always Key to Enjoyment, Understanding and Comprehension. Marketing Education Review, https://doi.org/10.1080/10528008.2021.2017302 
  • Conlin, R. and Bauer, S. (2021). Examining the Impact of Differing Guilt Advertising Appeals Among the Generation Z Cohort. International Review on Public and Nonprofit Marketing, https://doi.org/10.1007/s12208-021-00304-4.
  • Bauer, S. (2020). The Power of Community in the Business Professional to Academic Transition. Industry & Higher Education, Vol. 34(5), 298–302. https://doi.org/10.1177/0950422219900113
  • Bauer, S. & Lim, D. (2019). Effect of Communication Practices on Volunteer Organization Identification and Retention. Sustainability, 11, 2467. https://doi.org/10.3390/su11092467
  • Best Competitive Paper of the Year awarded at Marketing Educators’ Association 2023 Annual Conference for “A Day in the Life of Marketing Pedagogy: VR Case Study with the Malibu Labor Exchange”, authored by Steven Bauer, Sarah Fischbach, Alice Labban, Natalie Schneider and Lauren Haberstock.

  • Finalist for Pearson's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, sponsored by American Marketing Association, 2020.


  • Principles of Marketing
  • International Marketing