
Sarah Fischbach
Biography
Dr. Sarah Fischbach received her PhD from New Mexico State University, Las Cruces, 2013 and her research focuses on marketing ethics and pedagogy. She has presented pedagogical techniques at national conferences including Society of Marketing Advances, Marketing Educators Association Conference, and National Conference for Sales Professionals, she has also published articles on the ethics and the use of graphic novels as training tools in the Journal of Business Ethics and Journal of Consumer Research. She has co-authored several articles on pedagogical techniques in the classroom. Her recent work on the ethics of native advertising and sponsored content has been widely accepted in the academic community. Her professional experience includes holding positions in professional sales and marketing for small, large, profit, non-profit and government organizations. She is an award winning Fortune 500 sales professional receiving national business development manager and account manager in 2005. Dr. Fischbach is the President-Elect of the Marketing Educators Association (MEA) Conference http://www.marketingeducators.org where theories and ideas are communicated across campuses and across borders. She is a long-time member of the American Marketing Association and continues to build community relationships to improve professional and academic success in the classroom.
Education
- PhD Philosophy in Marketing, New Mexico State University, 2013
- MBA, St. Ambrose University, St Ambrose University, 2002
- BA Business Administration, Augustana College, 2000
Topics
- Marketing Ethics
- Marketing Pedagogy
Courses
- Principle to Marketing
- Consumer Behavior Research
- Sales Management