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Klive (Soo-Kwang) Oh Faculty Profile

Klive (Soo-Kwang) Oh

Associate Professor of Public Relations
Communication Division, Seaver College
CCB 244


Klive Oh teaches in the public relations program, with research interests and expertise in new/social media, digital culture, and audience engagement. He has several published articles and has presented at various academic conferences, including three top paper awards at venues such as the Association for Education in Journalism & Mass Communication and the International Communication Association. Before coming to Pepperdine, Klive Oh was an assistant professor at Williams Paterson University.


  • PhD, University of Maryland, 2014
  • MA, Missouri School of Journalism, 2010


  • Oh, Soo-Kwang. (Forthcoming). Parasocial Relationship 2.0: Realization of one-sided relationships from audiences of social media influencers. Asian Journal of Public Relations.
  • Shim, K. & Oh, Soo-Kwang. (2018). Who creates the Bandwagon? The dynamics of fear of isolation, opinion congruency and anonymity-efficacy on social media in the 2017 South Korean presidential election. Computers in Human Behavior.
  • Oh, Soo-Kwang & Choi, H. (2017). Broadcasting Upon a Shooting Star: Exploring the Success of Afreeca TV's Livestream Personal Broadcast Model. International Journal of Web Based Communities.
  • Oh, Soo-Kwang & Owlett, J. (2017). Embracing Social Media in the Basic Communication Course: Recommendations for the digital age. Basic Communication Course Annual.
  • Oh, Soo-Kwang. (2016). "Personability" is the new "Likability": Importance of creating a persona for public relations in social media (Ch. 3). In S. Duhe (Ed.) New Media and Public Relations. Peter Lang.

Areas of Expertise

  • Public Relations
  • Digital Social Media
  • Digital Culture
  • Public Opinion


  • New/Social Media
  • Audience Engagement


  • Principles of Public Relations
  • Public Relations Campaigns & Cases
  • Public Relations Case Studies & Insights
  • Digital Media and Public Relations
  • Communication Research Methods