Juliet Ball

PUBLICATIONS

• Ball, J. & Bennett, G. (submitted, September, 2023). Bridging the Gap: Connecting Sport Marketing Theory and Practice via an Experiential Sponsorship Activation Learning Assignment. Journal of Hospitality, Leisure, Sport & Tourism Education.

PUBLICATIONS – IN REVIEW

• Ball, J. & Bennett, G. (submitted, September, 2023). Does “Athlanthropy” Work? Exploring the Effectiveness of Athlete Promotion on Philanthropy. Journal of Media Business Studies.

PUBLICATIONS – IN PROGRESS

• Chang, K., Ball, J., & Bennett, G. (2023). Assessing the Impact: Evaluating the Effectiveness of Pepsi’s Sponsorship Activation Strategies. International Journal of Sports Marketing and Sponsorship.
• Ball, J. & Bennett, G. (2022). Cyber-Racism in an OBC? Revisiting O’Shiro Critical Race Analysis of TexAgs.com via Topic Modeling. Journal of Sport and Social Issues.
• Ball, J., Seifred, C., Chang, K., & Bennett, G. (2023). A Historical Journey: The Evolution of the Sport Marketing Association. Sport Marketing Quarterly.
• Ball, J., Chang, K., & Bennett, G. (2023). Students Perceptions of Experiential Sponsorship Activation Learning Assignment. Journal of Hospitality, Leisure, Sport & Tourism Education.
• Ball, J. & Bennett, G. (2023). Enhancing Presentation Proficiency: The Impact of Lightning Projects on Student Communication Skills. Sport Management Education Journal.

NABJ ESPN Stuart Scott Scholarship

• Selected for outstanding academic and professional success in sport journalism
• Awarded a $3,500 scholarship on behalf of ESPN and the NABJ (National Association of Black Journalists) Task Force
• Attended the 2019 NABJ Convention and Career Fair in Miami to accept the scholarship
• Assigned to sport reporter position for the Sports Task Force website and social media channels

Selected Speaker for Texas A&M Graduation

• Presented the opening invocation for Texas A&M’s Fall 2019 graduation
• Selected for representing Texas A&M’s core values of excellence, integrity, leadership, loyalty, respect, and selfless service

Highlight of the Month (HOM) for SportsCenter

• Recognized by SportsCenter anchors and producers for creating the most engaging and meaningful highlight of March 2020

Summa Cum Laude Graduate in M.S. in Sport Marketing

• Maintained a 4.0 GPA 

Cum Laude Graduate in B.A. in Telecommunication Media Studies

• Maintained above a 3.5 GPA throughout the duration of the B.A. program while obtaining a minor in Spanish & Cultural Comparative Studies

Adobe Certification

• Demonstrated proficiency with Adobe systems software products by passing product-specific proficiency exams by Adobe

Outstanding Leader Award – 12th Man Productions

• Selected for training and mentoring new employees, maintaining positive and constructive communication with all employees, and exceeding job responsibilities

Rookie Camp Coach – ESPN

• Selected for positive mentorship of new employees and networking skills

Aspiring Leader Award – ESPN

• Award received for being the youngest employee ever at ESPN to receive a promotion and leadership responsibility 

Communication Honor Society Member – Lambda Pi Eta

• Selected for exceptional grades in telecommunication media studies

National Honor Society of Leadership and Success Member

• Selected for exemplifying leadership qualities and showing successful accolades in academia

Liberal Arts Student Council Member

• Selected for academic and leadership success in the College of Liberal Arts at Texas A&M University

MVC – Transfer Camp Counselor

• Selected the Most Valuable Counselor award at Texas A&M’s transfer camp for creating relationships and welcoming new Aggies into the family

• Ball, J. & Bennett, G. (October, 2023). “Thoughts and Prayers”: The Hamlin Case and Religious Discourse on Social Media. Sport Marketing Association, Tampa Bay, Florida.
• Ball, J. & Bennett, G. (March, 2023). Stars Matter! Do Rankings Predict Player Success? Association of Collegiate Marketing Educators, Houston, Texas.
• Ball, J. & Bennett, G. (March, 2023). “I’d like to thank my Lord and Savior Jesus Christ”: Assessing the cohesion between Christian university mission and social media marketing behaviors. Association of Collegiate Marketing Educators, Houston, Texas.
• Ball, J. & Bennett, G. (February, 2023). Cyber-Racism in an OBC? Revisiting O’Shiro Critical Race Analysis of TexAgs.com via Topic Modeling. National Association of African American Studies, Dallas, Texas.
• Ball, J. & Bennett, G. (October, 2021). Does “Athlanthropy” Work? Exploring the Effectiveness of Athlete Promotion on Philanthropy. Sport Marketing Association, Las Vegas, Nevada.