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Pepperdine | Seaver College

Juliet Ball

Assistant Professor of Sport Administration
Communication Division - Sports Administration, Seaver College
(832) 588-3949

Biography

Juliet Ball is an assistant professor in sport administration. She teaches sport marketing and intro to sport administration. Juliet attended Texas A&M University for her bachelor of arts in telecommunication media studies, her masters in sport management and her doctorate in sport management. Her research interests are sport marketing pedagogy and athlete branding on social media. Her practical background is in the sport media industry with experience at ESPN, the College Football Playoffs, SEC Network, and more. On her free time, she enjoys cooking and playing golf with her fiance and two dogs. 

Education

  • 2021-Present: Ph.D. Sport Management, Texas A&M University College of Education & Human Development, College Station, Texas

  • 2018 - 2019: M.S. Sport Management, Texas A&M University, College Station, Texas

  • 2017 - 2018: B.A. Telecommunication Media Studies Minor: Spanish & Cultural Comparative Studies Texas A&M University, College Station, Texas

 

 

Publications

  • Ball, J. & Bennett, G. (submitted, September, 2023). Bridging the Gap: Connecting Sport Marketing Theory and Practice via an Experiential Sponsorship Activation Learning Assignment. Journal of Hospitality, Leisure, Sport & Tourism Education.

NABJ ESPN Stuart Scott Scholarship

  • Selected for outstanding academic and professional success in sport journalism
  • Awarded a $3,500 scholarship on behalf of ESPN and the NABJ (National Association of Black Journalists) Task Force
  • Attended the 2019 NABJ Convention and Career Fair in Miami to accept the scholarship
  • Assigned to sport reporter position for the Sports Task Force website and social media channels

Selected Speaker for Texas A&M Graduation

  • Presented the opening invocation for Texas A&M’s Fall 2019 graduation
  • Selected for representing Texas A&M’s core values of excellence, integrity, leadership, loyalty, respect, and selfless service

Highlight of the Month (HOM) for SportsCenter

  • Recognized by SportsCenter anchors and producers for creating the most engaging and meaningful highlight of March 2020

Summa Cum Laude Graduate in M.S. in Sport Marketing

  • Maintained a 4.0 GPA 

Cum Laude Graduate in B.A. in Telecommunication Media Studies

  • Maintained above a 3.5 GPA throughout the duration of the B.A. program while obtaining a minor in Spanish & Cultural Comparative Studies

Adobe Certification

  • Demonstrated proficiency with Adobe systems software products by passing product-specific proficiency exams by Adobe

Outstanding Leader Award – 12th Man Productions

  • Selected for training and mentoring new employees, maintaining positive and constructive communication with all employees, and exceeding job responsibilities

Rookie Camp Coach – ESPN

  • Selected for positive mentorship of new employees and networking skills

Aspiring Leader Award – ESPN

  • Award received for being the youngest employee ever at ESPN to receive a promotion and leadership responsibility 

Communication Honor Society Member – Lambda Pi Eta

  • Selected for exceptional grades in telecommunication media studies

National Honor Society of Leadership and Success Member

  • Selected for exemplifying leadership qualities and showing successful accolades in academia

Liberal Arts Student Council Member

  • Selected for academic and leadership success in the College of Liberal Arts at Texas A&M University

MVC – Transfer Camp Counselor

  • Selected the Most Valuable Counselor award at Texas A&M’s transfer camp for creating relationships and welcoming new Aggies into the family
  • Ball, J. & Bennett, G. (November, 2024). "Bibliometric Analysis of the Annual Sport Marketing Association Conference". Sport Marketing Association, St. Louis, Missouri.
  • Ball, J. & Bennett, G. (October, 2023). “Thoughts and Prayers”: The Hamlin Case and Religious Discourse on Social Media. Sport Marketing Association, Tampa Bay, Florida.
  • Ball, J. & Bennett, G. (March, 2023). Stars Matter! Do Rankings Predict Player Success? Association of Collegiate Marketing Educators, Houston, Texas.
  • Ball, J. & Bennett, G. (March, 2023). “I’d like to thank my Lord and Savior Jesus Christ”: Assessing the cohesion between Christian university mission and social media marketing behaviors. Association of Collegiate Marketing Educators, Houston, Texas.
  • Ball, J. & Bennett, G. (February, 2023). Cyber-Racism in an OBC? Revisiting O’Shiro Critical Race Analysis of TexAgs.com via Topic Modeling. National Association of African American Studies, Dallas, Texas.
  • Ball, J. & Bennett, G. (October, 2021). Does “Athlanthropy” Work? Exploring the Effectiveness of Athlete Promotion on Philanthropy. Sport Marketing Association, Las Vegas, Nevada. 

Topics

  • Athlete branding via social media
  • Sport marketing pedagogy

Courses

  • SPAD 450: Sport Marketing
  • SPAD 280: Introduction to Sport Administration
  • SPAD 295: Experiential Learning in Sport Administration