Jolie Gutentag

Visiting Assistant Professor of Communication

Communication Division, Seaver College

CCB 220

310.506.4211

Biography

Dr. Gutentag is a seasoned international business executive and previous C suite executive. After receiving a Doctor of Business Administration from Pepperdine Graziadio Business School in 2021, she became a Visiting Assistant Professor at Seaver College teaching in the areas of marketing, advertising, research methodologies, cross-cultural communication, and sustainable business practices. Her research, which focuses on communication strategies to foster sustainable consumption, has been recognized at top academic conferences and was recently published in the International Journal of Advertising. She is part of a team that received a National Science Foundation grant to explore the public’s acceptance of sustainable sanitation solutions that are vital for climate mitigation and adaption.

Education

DBA Pepperdine Graziadio Business School
MBA Thunderbird School of Global Management
BA in Economics and International Relations, Tufts University

Research
Awards
Presentations
Grants

Gutentag, J., & Antonia Russell, C. (2024). Selling sustainability: making green advertising more concrete with circular economy message framing. International Journal of Advertising, 1–19. https://doi.org/10.1080/02650487.2024.2412384
Gutentag, J., & Russell, C. (2024) Can circular economy framing increase the effectiveness of sustainability? Marketing Science Institute Working Papers Series, Report 24-151.https://www.msi.org/working-paper/can-circular-economy-framing-increase-the-effectiveness-of-sustainability-claims/

George Award for outstanding Executive DBA Student, Pepperdine, 2022.
Best Working Paper Award, Society for Consumer Psychology Conference, 2021.
Peer reviewer for Journal of Advertising

Gutentag J., Russel C., (2023). Selling Sustainability - Making Green Advertising Claims More Concrete with Circular Economy Message Framing. International Conference on Research in Advertising, June 2023, Bordeaux, France. NOMINATION BEST PAPER.
Gutentag J., Russel C., (2023). Motivating Consumers to Behave Sustainably with Circular Economy Message Framing. Marketing and Public Policy Conference, June 2023, Arlington VA.
Gutentag J., Russel C., (2022). Development and Validation of a Measure of Construct Construal, poster presentation. Association of Consumer Research Conference, October 2022, Denver, CO.
Gutentag J., Russel C., (2021). How to Encourage Sustainable Consumption?
A Construal Level Approach to Concretize Sustainability with Circularity. Association of Consumer Research Conference, October 2021. Virtual conference.
Gutentag J., Russel C., (2021). Will Consumers Make More Sustainable Choices If They Construe Sustainability More Concretely? Evidence from Four Studies . INFORMS Society for Marketing Science Conference, June 2021. Virtual conference.
Gutentag J., Russel C., (2021). Concretizing Sustainability with Circularity: A Construal Level Approach to Encourage Sustainable Consumption. Society for Consumer Psychology, March 2021. Virtual conference. BEST WORKING PAPER.

Part of a research team that received a National Science Foundation (NSF) Planning Grant. Alternative Systems for Human Waste Management # 2427679, September 2024. https://www.terc.edu/news/national-science-foundation-planning-grant-to-explore-public-awareness-acceptance-of-sustainable-sanitation-solutions/

Areas of Expertise

Marketing
Sustainability and circular economy
Consumer goods
International business

Topics

Sustainable marketing messaging
Circular economy message framing
Sustainable sanitation

Courses