Facebook pixel Heijin Lee | Pepperdine University | Seaver College Skip to main content
Pepperdine | Seaver College
Heijin Lee

Heijin Lee

Assistant Professor of Advertising
Communication Division, Seaver College
Heijin Lee CV

Biography

Education

  • Ph.D. in Information & Media, Michigan State University
  • M.A. in Global Business Journalism, Tsinghua University
  • B.A. in Journalism, Hankuk University of Foreign Studies

 

  • Influencer Marketing, Strategic Communication, Global Consumer, Consumer Well-Being
  • Lee, H., Moldagaliyeva, M., Alhabash, S., Huddleston, P., & Kononova, A. (2025, August). Fighting fakes: How protection motivations shape anti-counterfeit campaign messages. Paper will be presented at the 2025 AMA Summer Academic Conference.
  • Lee, H., Alhabash, S., Moldagaliyeva, M., Huddleston, P., Kononova, A. (2025, August). Deliberate or Duped? Understanding Global Consumer Counterfeit Purchase Behavior Through the Lens of Protection Motivation Theory. Poster presented at the AEJMC Annual Conference, San Francisco, California.
  • Lee, H., Moldagaliyeva, M., Anafina, D., Huddleston, P., Alhabash, S., & Kononova, A. (2025, June). Fighting fakes: How protection motivations shape anti-counterfeit campaign messages. Paper presented at the 75th ICA Conference, Colorado, Denver.
  • Lee, H. & Alhabash, S. (2024, June). Social media influencers’ tourism marketing as a public diplomacy effort: The effect of influencer’s national identity. Paper presented at the 74th ICA Conference, Gold Coast, Australia.
  • Kononova, A., Moldagaliyeva, M., Anafina D., Lee, H., Alhabash, S., Huddleston, P., Tran, P. & Baker, L. (2024, August). (You should) Say no to fakes! Analysis of public service anti-counterfeit campaigns to build theory-informed consumer protection strategies. Poster presented at the AEJMC Annual Conference, Philadelphia, Pennsylvania.
  • Kononova, A. Huddleston, P., Moldagaliyeva, M., Lee, H. & Alhabash, S. (2024, June) Buying fakes: Country’s cultural orientation shapes the relationship between consumers’ perceived social norms and counterfeit purchase behavior. Paper presented at 22nd ICORIA Conference, Thessaloniki, Greece.
  • Lee, H. & Alhabash, S. (2023, April). Defense mechanism of social media influencers experiencing digital aggression. Poster presented at the 95th Annual Meeting of the Midwestern Psychological Association, Chicago, Illinois

Courses

  • ADV 480
  • COM 300