
Ho-Young "Anthony" Ahn
Assistant Professor of Advertising
Communication Division, Seaver College
CCB 258
Education
- PhD Communication and Information, Concentration in Advertising, Minor in Statistics, University of Tennessee
- MA Mass Communication, Concentration in Advertising, University of Georgia
- BBA Bachelor of Business Administration, Advertising, Hongik University, South Korea
Topics
- Advertising analytics and algorithms
- Consumer behavior (Persuasion/Resistance)
- Ethical issues in marketing communication (Responsible advertising, Effective disclosures)
- Health promotion strategies (Health campaigns, Health issues in advertising)
- Materialism/Anti-Consumption and Christianity
- Media psychology (Emerging media)
Courses
Courses Teaching Currently:- Advertising and Media (ADV 375)
- Consumer Behavior (ADV 561)
- Introduction to Advertising (ADV 275)
- Principles of Advertising
- Advertising and Promotional Design
- Communication and Product Information
- Fundamentals of Communication Design
- Communication Research Methods