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Communication Division

Integrated Marketing Communication

Although the information below is excerpted from the Seaver catalog this is not an official binding document. To view the actual catalog visit http://seaver.pepperdine.edu/academics/catalog/

Integrated Marketing Communication Major

Linking consumers with services and products is a sophisticated endeavor for communication professionals.  Students who study integrated marketing learn to communicate across the disciplines of advertising, public relations and marketing to create a way for organizations and companies to maximize their resources in reaching consumers and stakeholders.

The Pepperdine degree in Integrated Marketing Communication exposes students to courses in advertising, public relations and marketing, to provide a broad and strategic portfolio of skills and abilities.

Mission Statement

The interdisciplinary Integrated Marketing Communication major recognizes the growing convergence of traditional and current media skills and provides a solid foundation helping students learn how businesses and organizations can use advertising, public relations and marketing to more effectively communicate with prospective stakeholders and consumers.

Student Learning Outcomes

  1. Understand the role of research and strategic communication in the marketing of the products and services of businesses and organizations, including the identification of target markets, message creation and the use of public relations, advertising, events, sponsorship and other tools.
  2. Demonstrate an ability to develop a strategic marketing plan.
  3. Create appropriately targeted media materials in a variety of formats.
  4. Appraise proper ethical responses to problems in the business world.

Entrance Requirements

Students wishing to declare the IMC major must have a 3.20 gpa on a minimum of 24 graded college units.

For more information, please contact Dr. Don Shores in the Communication Division at .

Integrated Marketing Requirements