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Communication Division

Integrated Marketing Communication

Although the information below is excerpted from the Seaver catalog this is not an official binding document. To view the actual catalog visit http://seaver.pepperdine.edu/academics/catalog/

Interdisciplinary Bachelor of Arts in Integrated Marketing Communication Major (IMCO)

This interdisciplinary major is designed to give practical preparation in the field of modern integrated marketing communication. This requires a thorough grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, and public relations practices, as well as insight into the behavior patterns of stakeholder audiences and consumers. Successful completion of the program will allow graduates the flexibility to step into responsible positions in the areas of either marketing management or communication management.

Mission Statement

The interdisciplinary Integrated Marketing Communication major recognizes the growing convergence of traditional and current media skills and provides a solid foundation helping students learn how businesses and organizations can use advertising, public relations and marketing to more effectively communicate with prospective stakeholders and consumers.

Student Learning Outcomes

  1. Understand the role of research and strategic communication in the marketing of the products and services of businesses and organizations, including the identification of target markets, message creation and the use of public relations, advertising, events, sponsorship and other tools.
  2. Demonstrate an ability to develop a strategic marketing plan.
  3. Create appropriately targeted media materials in a variety of formats.
  4. Appraise proper ethical responses to problems in the business world.

Entrance Requirements

Students wishing to declare the IMC major must have a 3.20 gpa on a minimum of 24 graded college units.

For more information, advising and approval for this major, please contact Dr. Don Shores in the Communication Division at .

Integrated Marketing Requirements