Integrated Marketing Communication Major | Degree in IMC | Pepperdine University | Seaver College

Integrated Marketing Communication Major

Integrated marketing communication majors collaborate on a project - Integrated Marketing Communication Degree

The Seaver College integrated marketing communication program offers our students practical preparation in an interdisciplinary field. The program prepares students to step into a variety of fields and positions in the areas of either marketing management or communication management.

Integrated Marketing Communication Degree

The bachelor of arts degree in integrated marketing communication requires a grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, public relations practices, and behavioral patterns of stakeholder consumers.

Student Opportunities for Communication Majors

Real World Experiences

Our experiential learning opportunities encourage you to learn as you experience the "real world." This experience not only looks great on a resume, but also puts you ahead of other students when competing for similar jobs.

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Outstanding Student Leaders

Students from all different majors at Seaver College participate in our extracurricular activities, combining their natural talents with their dedication and outstanding work ethics to refine their craft and become proud representatives of their particular programs. We are proud to highlight our wonderful student leaders and showcase their work and dedication to our programs.

Learn about our student leaders

Internships for Communication Majors

Communication internship programs provide opportunities for students studying journalism, organizational communication, public relations, and telecommunication to work in a professional capacity with newspapers, radio and television stations, and advertising and public relations agencies. Students gain field experience at the same time as, and as a part of, their academic training.

Internship Fast Facts

Our Students

Thousands of successful professionals and civic leaders have earned degrees from the Communication Division at Seaver College. Learn about our honor societies and a few notable Pepperdine alumni who are making a difference.

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Communication Careers

Intercultural Communication

  • International business representative
  • Human resources and development trainer
  • Human resources consultant
  • Diversity consultant
  • Graduate study in communication, business, cultural studies, and education
  • Public relations specialist
  • Foreign correspondent
  • Diplomat
  • Study abroad coordinator
  • International programs director for universities

Interpersonal Communication

  • Sales representative/customer service agent
  • Social media/marketing coordinator
  • Insurance or real estate agent
  • Recruiter
  • Ministry professional
  • Mental health, social work, child welfare, career counselor
  • Hotel and hospitality manager
  • Human resources, employee relations, and benefits coordinator
  • Human rights officer
  • Non-profit professiona/community affairs liaison
  • Meeting and event planner/activity director

Organizational Communication

  • Organizational manager
  • Organizational analyst
  • Employee relations coordinator
  • Human resources manager
  • Director of corporate philanthropy
  • Corporate trainer
  • Communication director
  • Communication consultant
  • Negotiator or corporate mediator
  • Nonprofit organization director

Rhetoric and Leadership

  • Lawyer
  • Political consultant/speech writer
  • Director of communications
  • Development specialist
  • Recruitment specialist
  • Public or human relations specialist
  • Teacher/professor
  • Minister
  • Grant writer/technical writer
  • Radio or television careers