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Communication Division

Advertising

Although the information below is excerpted from the Seaver catalog this is not an official binding document. To view the actual catalog visit http://seaver.pepperdine.edu/academics/catalog/

Advertising Major

Advertising is one of the most important ways companies and organizations inform the public about opportunities to purchase products, support nonprofit organizations and make important life decisions.  Advertising majors study a variety of subjects including creative copy writing and multi-media design, media planning and buying, research and how to manage people and campaigns.

Pepperdine is one of a handful of universities nationwide to offer an extensive program of courses in advertising.

Mission Statement

The advertising major equips students to attain the highest standards of academic excellence and Christian values through a curriculum that combines advertising fundamentals with the theories and practice of multi-media design, campaign creation and execution, and management. Through case studies and hands-on campaigns working with high-profile clients nationwide, students explore ethical and leadership issues while gaining the needed skill set and competencies to launch into a career in the advertising and marketing field.

Student Learning Outcomes

  1. Describe and analyze the relevant theories, practices, legal issues and ethical challenges in the fields of advertising and marketing communication.
  2. Design effective visual communication for various advertising approaches that combine the use of print, online and other multi-media communication.
  3. Create and defend the strategy and execution of a creative ad campaign for a client(s).
  4. Develop advertising media buying and planning strategies.
  5. Develop and integrate communication strategies in an advertising project(s).

Advertising Major Requirements

Communication Core Courses: 12 units

COM 200 Communication Theory (3)

COM 300 Introduction to Communication Research (3)

COM 301 Message Creation and Effects (3)

COM 400 Communication Ethics (3)

 

Advertising Major Requirements: 28 units

ADV 375 Advertising Media (4)

ADV 475 Advertising Copywriting and Layout (4)

ADV 561 Advertising Account Planning and Research (4)

ADV 575 Advertising Campaign Management (3)

ADV 595 Advertising Internship. (1)

COM 570 Media Law (4)

MSCO 220 Introduction to Integrated Marketing Communication (4)

MSCO 371 Communication Graphics (4)

 

Outside Concentration: 9-12 upper-division units

Freshman-Year Program

The advertising student should enroll in the regular freshman program as outlined in the Seaver College Catalog. Students are encouraged to take COM 200, ENG 101, ENG 102, and COM 180 (formerly SPE 180) during the freshman year. Students planning to study in an international program during their sophomore year should also plan to complete these courses during their freshman year.