Seaver College's advertising majors study a variety of subjects including creative copy writing, multi-media design, media planning and buying, research methods, and managerial techniques. Our unique major is only one of few universities nationwide offering an extensive program in advertising.
Bachelor of Arts in Advertising
As one of the most important ways companies and organizations inform the public about a product and idea, advertising is a key form of communication. Our students learn about product advertising, supporting nonprofit organizations, and making high stakes marketing decisions.