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Communication Division

Sport Administration

Interdisciplinary Bachelor of Arts in Sport Administration (SPAD)

This interdisciplinary major is designed to provide practical preparation in the field of sport administration. The field requires an understanding of essential communication and business principles necessary to effectively administer operations within the sport industry. The topics include communications, research, management, marketing, finance, leadership, media relations, laws and regulations, and ethics. Successful completion of the program will allow graduates to enter the sport industry or continue their education in graduate school.

Student Learning Outcomes

Students who complete the Sport Administration major should be able to:

  1. Demonstrate an understanding of, and the ability to apply, the fundamental concepts of sport administration, including marketing; financial assessment; media relations; regulatory affairs; personnel; community relations; facility and event management; and public safety and welfare.
  2. Evaluate sport administration problems and formulate, communicate and defend recommendations based on the evaluation.
  3. Produce a clearly written, concise proposal for hosting a major sporting event and deliver well-organized and persuasive oral presentation.
  4. Explain how understanding and valuing individual and cultural diversity; maintaining one's moral integrity and personal values enhances the effectiveness and decision making process of the sport leader.


For more information and advising for this major, please contact Dr. John Watson in the Communication Division at .


Although the information below is excerpted from the Seaver catalog, this is not an official binding document.  To view the actual catalog, visit:

Sport Administration Requirements

For all of the majors and minors offered at Pepperdine, please visit: