Meet the Faculty
Aaron R. Brough
Assistant Professor of Marketing
Division: Business Administration Division
Office: Center for Communication and Business (CCB) 361
Phone: (310) 506-7238
Fax: (310) 506-4696
- Ph.D., Marketing, Northwestern University (Kellogg School of Management)
- M.S., Marketing, Northwestern University (Kellogg School of Management)
- B.S., Business Management, Brigham Young University (Marriott School of Management), magna cum laude
- Marketing Strategy
- Principles of Marketing
- Consumers' perceptions of value
- Information processing
- Judgment and decision-making
- Brough, Aaron R. and Alexander Chernev (2012), "When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations," Journal of Consumer Research, Volume 39 (No. 2, August), pp.399-414.
- Brough, Aaron R. and Matthew S. Isaac (2012), "Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods," Journal of Marketing, Volume 76 (No. 4, July), pp. 78-91.
- Isaac, Mathew S. and Aaron R. Brough (2012), "For Sale By Owner for Less than It's Worth," Graziadio Business Review, Volume 15 (Issue 2), pp. xx-xx.
- DeTienne, Kristen B., Aaron R. Brough, and David Blen Nance (2012), "A Model of Profitable Service Recovery," in Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods (pp. 49-72), ed. Nejdet Delener, Hershey PA: IGI Global.
- DeTienne, Kristen B., Kristie K. Seawright, and Aaron R. Brough (2005), "Cost-Effective Service Recovery: Knowing Which Customers To Keep," International Journal of Applied Marketing, Volume 1 (No. 3), pp. 1-24.