Program Learning Outcomes
Master of Arts (non-thesis) program encompassing public relations, advertising, integrated marketing communication, and organizational, social, and political issues advocacy. The program allows students to gain advanced expertise for leadership in critical thinking, analysis, and practical skills essential to developing and implementing communications strategies that advance an organization's goals and mission. Minimum of 33 units.
A successful graduate of the Strategic Communication MA will be able to:
- Articulate mastery of knowledge in foundational strategic communication and media theories.
- Synthesize strengths of various theories, models, and principles to strategic communication applications.
- Critically analyze ethical and diversity issues, AND integration of faith related to strategic communication applications.
- Test the mastery of knowledge, skills, and research methods sufficient to carry out an original culminating project in strategic communication.