General Education

Course IDCourse NameUnits
General Education Core Requirements: (12 units taken as part of the GE requirements)
COM 180 Public Speaking and Rhetorical Analysis 4
COM 240 Introductory Statistics 4
ECON 200 Economic Principles 4

Interdisciplinary Major in Integrated Marketing Communication (50-54 Units)

Course IDCourse NameUnits
Lower Division Requirements: 12 Units
ADV 275 Introduction to Advertising 4
BA 220 Accounting & Finance for Non-Business Majors 4
PR 255 Principles of Public Relations 4
Upper Division Requirements: 38-42 Units
ADV 375 Advertising Media 4
BA 355 Principles of Marketing 3
BA 470 Marketing Research 4
BA 471 Marketing Strategy 3
MSCO 371 Communication Graphics 4
COM 590/
INTS 597
 Senior Seminar (IMCO Specialization) 4
COM 595  Internship in IMCO 1
Choose ONE of the following:
BA 352 Management Theory and Practice 3
BA 366 Organizational Behavior 3
Choose ONE of the following:
BA 410 Business Ethics 4
COM 400 Communication Ethics 3
Choose ONE of the following:
BA 358 Legal Environment of Business 3
COM 570 Media Law 4
Choose TWO of the following:
ADV 475 Advertising Copywriting & Layout 4
ADV 575 Advertising Campaign Management (pre-req: ADV 475) 3
BA 474 International Marketing 3
COM 408 Multimedia Production & Authoring (pre-req: MSCO 371) (spring) 3
MSCO 380 Digital Strategy 3
MSCO 560 Philosophy and Effects of Mass Communication (fall) 4
PR 380 Public Relations Writing 4
PR 455 Public Relations Techniques and Campaigns (pre-req: PR 380) 4