Communication Core Requirements - 12 Units

Course IDCourse NameUnits
COM 200 Communication Theory 3
COM 205 Storytelling Through Media 3
COM 300 Introduction to Communication Research 3
COM 400 Communication Ethics 3

Bachelor of Arts in Advertising - 32 Units

Course IDCourse NameUnits
ADV 275 Introduction to Advertising 4
ADV 375 Advertising Media 4
ADV 475 Advertising Copywriting and Layout 4
ADV 561 Advertising Account Planning and Research 4
ADV 575 Advertising Campaign Management 3
ADV 595 Advertising Internship 1
MSCO 371 Communication Graphics 4
MSCO 380 Digital Strategy 4
COM 570 Mass Communication Law 4
Outside Concentration: 3 upper division courses (9 to 12 units)
(must be in an area outside of mass communication).