Communication Division
Public Relations
Public Relations Major Requirements
Freshman Year Program
Careers in Public Relations
Typical Schedule
Although the information below is excerpted from the Seaver catalog this is not an official binding document. To view the actual catalog visit http://seaver.pepperdine.edu/academics/catalog/
The Public Relations Major is designed to give both theoretical and practical preparation in the varied areas in which the public relations professional should have expertise, including an overview of the mass media and writing, speech, persuasion, and management courses.
In addition to the forty-unit major requirement, the public relations students must take a minimum of nine to twelve upper-division units in a concentration outside of mass communication. The outside concentration is chosen in consultation with an advisor to complement the public relations course work. For instance, if students already know they will be interested in some specific phase of public relations work, such as politics or governmental service, that interest should be taken into consideration in choosing their outside concentration.
Communication Core Requirements - 12 Units
| Course ID |
Course Name |
Units |
| COM 200 |
Communication Theory |
3 |
| COM 300 |
Introduction to Communication Research |
3 |
| COM 301 |
Message Creation and Effects |
3 |
| COM 400 |
Communication Ethics |
3 |
Bachelor of Arts in Public Relations - 28 Units
| Course ID |
Course Name |
Units |
| MSCO 292 |
Introduction to Advertising and Public Relations (4) |
| MSCO 371 |
Communication Graphics |
4 |
| MSCO 570 |
Mass Communication Law |
4 |
| PR 380 |
Public Relations Writing |
4 |
| PR 455 |
Public Relations Techniques and Campaigns |
4 |
| PR 505 |
Public Relations Management |
4 |
| PR 555 |
Advanced Case Studies in Public Relations |
3 |
| PR 595 |
Public Relations Internship |
1 |
Outside Concentration: 3 upper division courses (9 to 12 units)
(must be in an area outside of mass communication). |
Freshman-Year Program
The public relations student should enroll in the regular freshman program. Students should take ENG 101, COM 200, and COM 180 (formerly SPE 180) in the freshman year. Students planning to study in one of the international programs during their sophomore year should complete ENG 101, ENG 102, COM 200, and COM 180 in the freshman year.
