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The Public Relations Major is designed to give both theoretical
and practical preparation in the varied areas in which the public
relations professional should have expertise, including an overview
of the mass media and writing, speech, persuasion, and management
courses.
In addition to the forty-unit major requirement, the public
relations students must take a minimum of nine to twelve
upper-division units in a concentration outside of mass
communication. The outside concentration is chosen in consultation
with an advisor to complement the public relations course work. For
instance, if students already know they will be interested in some
specific phase of public relations work, such as politics or
governmental service, that interest should be taken into
consideration in choosing their outside concentration.
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COM 200
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Communication Theory (3)
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COM 300
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Introduction to Communication Research (3)
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COM 301
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Message Creation and Effects (3)
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COM 400
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Communication Ethics (3)
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MSCO 292 |
Introduction to Advertising and Public Relations (4) |
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MSCO 371
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Communication Graphics (4)
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MSCO 570
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Mass Communication Law (4)
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PR 380
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Public Relations Writing (4)
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PR 455
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Public Relations Techniques and Campaigns (4)
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PR 505
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Public Relations Management (4)
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PR 555
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Advanced Case Studies in Public Relations (3)
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PR 595
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Public Relations Internship (1)
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Outside Concentration: 3 upper division courses (9 to 12 units)
(must be in an area outside of mass communication).
The public relations student should enroll in the regular freshman
program. Students should take ENG 101, ENG 102, COM 200, and COM 180
(formerly SPE 180)
in the freshman year. Students
planning to study in one of the international programs during their
sophomore year should complete ENG 101, ENG 102, COM 200, and COM 180 in the freshman year.
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