Communication Division

Integrated Marketing Communication

Interdisciplinary Bachelor of Arts in Integrated Marketing Communication (IMCO)

Major Description

This interdisciplinary major is designed to give practical preparation in the field of modern integrated marketing communication. This requires a thorough grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, and public relations practices, as well as insight into the behavior patterns of stakeholder audiences and consumers. Successful completion of the program will allow graduates the flexibility to step into responsible positions in the areas of either marketing management or communication management.

Entrance Requirements

Students wishing to declare the IMC major must have a 3.20 gpa on a minimum of 24 graded college units.

For more information, please contact Dr. Don Shores in the Communication Division at Don.Shores@pepperdine.edu.

General Education Core Requirements
(11-12 units taken as part of the GE requirements)

Interdisciplinary Major in Integrated Marketing Communication (IMC)
(48-51 Units)