Integrated Marketing Communication

Interdisciplinary Bachelor of Arts in
Integrated Marketing Communication (IMCO)

Major Description

This interdisciplinary major is designed to give practical preparation in the field of modern integrated marketing communication.  This requires a thorough grounding in the fundamentals of business, principles of effective mass communication, an introduction to modern corporate image, branding, advertising, public reputation communication, and public relations practices, as well as insight into the behavior patterns of stakeholder audiences and consumers.  Successful completion of the program will allow graduates the flexibility to step into responsible positions in the areas of either marketing management or communication management.

Entrance Requirements:  Students wishing to declare the IMC major must have a 3.20 gpa on a minimum of 24 graded college units.

For more information, please contact Dr. Don Shores in the Communication Division at Don.Shores@pepperdine.edu.

General Education Core Requirements: (11-12 units taken as part of the GE requirements).

COM 180          Public Speaking and Rhetorical Analysis (4) (formerly SPE 180)
BA 216            Statistics (3) or SOC 250 Introductory Statistics (4)
ECON 200      Economic Principles (4)

Interdisciplinary Major in Integrated Marketing Communication (IMC)

(48-51 Units)

Lower Division Requirements: 11 Units

BA 292          Basic Accounting and Finance (4)
COM 200        Communication Theory (3)
MSCO 292      Intro to Advertising & Public Relations (4)

Upper Division Requirements:  38-42 Units

ADV 375         Advertising Media (4)
BA 355            Principles of Marketing (3)
BA 470            Marketing Research (4)
BA 471            Marketing Strategy (3)
COM 400        Communication Ethics (3)
MSCO 371      Communication Graphics (4)
COM 595        Internship in IMC (1)

 Choose ONE of the following:

BA 352            Management Theory and Practice (3)
BA 366            Organizational Behavior (3)

Choose ONE of the following:
BA 497            Business Policy, Strategy & Ethics (4)
INTS 597        Senior Seminar in International Business (4)

Choose ONE of the following:

BA 358            Legal Environment of Business (3)
MSCO 570      Mass Communication Law (4)

Choose TWO of the following:

ADV 475         Advertising Copywriting & Layout (4)
ADV 575         Advertising Campaign Management (3) (prereq.: ADV 475)
BA 474            International Marketing (3)
COM 301        Message Creation & Effects (3)
COM 408        Multimedia Production & Authoring (3)
MSCO 560      Philosophy and Effects of Mass Comm.(4)
PR 380             Public Relations Writing (4)
PR 455             Public Relations Techniques and Campaigns (4) (prereq.: PR 380)
COM 581        Theories of Persuasion (4) (prereq.: COM 301)
                        (formerly SPE 581)