Pepperdine University - Seaver College

Communication Division

Core Requirements

Advertising

Communication

Integrated Marketing Communication

Journalism

Public Relations

Telecommunications

Minors

Graduate Programs

Communication Core Requirements

COM 200. Communication Theory (3)
Considers the process of theorizing in human communication, recognizing that theory building is commonly used sense-making behavior in all cultures. The study includes consideration of the nature and application of theorizing, how theories evolve and develop, and an examination of specific theories dealing with humans communicating. This is a core course required of all communication majors.

COM 300. Introduction to Communication Research (3)
An examination of research methodologies used in the study of communication. Emphasis is placed on locating, reviewing, and evaluating research studies; the nature of inquiry in the human and social sciences; formulating research questions; designing studies; gathering and analyzing qualitative and quantitative data; and writing research reports. Exemplars of research are drawn from all areas of communication scholarship. This is a core course required of all communication majors. Pre-requisite; COM 200 and one of the following: COM 220, JOUR 241, or TC 270.

COM 301. Message Creation and Effects (3)
Fundamental to this course is the concept that everyone constructs and receives messages designed to affect behavior. Thus, this class examines the process of influencing and being influenced. It extends across the communication spectrum from interpersonal, to direct speaker-audience, to mass media, including new technologies. The course examines strategies involved in persuasive discourse, including being able to structure oral, written and visual messages. This is a core course required of all communication majors. Prerequisite: COM 200 and one of the following: COM 220, JOUR 241, or TC 270.

COM 400. Communication Ethics (3)
This course examines different ethical approaches to communicating. Students will investigate motives for choice-making among what may appear to be equally compelling or attractive choices. The assumption of responsibility for communication choices by communicators will highlight class assignments. This is a core course for all communication majors. Prerequisites: COM 300 and COM 301.