Communication Division

Advertising

Advertising Major Requirements

Freshman-Year Program

Careers in Advertising

Typical Schedule

Although the information below is excerpted from the Seaver catalog this is not an official binding document. To view the actual catalog visit http://seaver.pepperdine.edu/academics/catalog/

The Advertising Major Program at Pepperdine University prepares students for careers in advertising agencies, in the advertising departments of the mass media, or in business organizations performing advertising functions. In addition to the general studies requirements, all advertising students must take forty (thirty-three upper-division) units in the major and nine to twelve upper division units in an outside concentration.

The outside concentration of nine to twelve units is designed to complement and support the major. The area of concentration must be outside of mass communication, and the student's major advisor must approve the concentration area and the specific courses to be taken.

Communication Core Requirements - 12 Units

Course ID	Course Name	Units
COM 200	Communication Theory	3
COM 300	Introduction to Communication Research	3
COM 301	Message Creation and Effects	3
COM 400	Communication Ethics	3

Bachelor of Arts in Advertising - 28 Units

Course ID	Course Name	Units
MSCO 220	Introduction to Integrated Marketing	4
ADV 375	Advertising Media	4
ADV 475	Advertising Copywriting and Layout	4
ADV 561	Advertising Account Planning and Research	4
ADV 575	Advertising Campaign Management	3
ADV 595	Advertising Internship	1
MSCO 371	Communication Graphics	4
MSCO 570	Mass Communication Law	4
Outside Concentration: 3 upper division courses (9 to 12 units) (must be in an area outside of mass communication).

Freshman-Year Program

The advertising student should enroll in the regular freshman program as outlined in the Seaver College Catalog. Students are encouraged to take COM 200, ENG 101, ENG 102, and COM 180 (formerly SPE 180) during the freshman year. Students planning to study in an international program during their sophomore year should also plan to complete these courses during their freshman year.