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Although the information below is excerpted from the Seaver catalog this is not an official binding document. To view the actual catalog visit
http://seaver.pepperdine.edu/academics/catalog/
The Advertising Major Program at Pepperdine University prepares
students for careers in advertising agencies, in the advertising
departments of the mass media, or in business organizations
performing advertising functions. In addition to the general studies
requirements, all advertising students must take forty (thirty-three
upper-division) units in the major and nine to twelve upper division
units in an outside concentration.
The outside concentration of nine to twelve units is designed to
complement and support the major. The area of concentration must be
outside of mass communication, and the student's major advisor must
approve the concentration area and the specific courses to be taken.
Communication Core Requirements - 12 Units
| COM 200 |
Communication Theory (3) |
| COM 300 |
Introduction to Communication Research (3) |
| COM 301 |
Message Creation and Effects (3) |
| COM 400 |
Communication Ethics (3) |
Bachelor of Arts in Advertising - 28 Units
| MSCO 292 |
Introduction to Advertising and Public Relations (4) |
| ADV 375 |
Advertising Media (4) |
| ADV 475 |
Advertising Copy and Layout (4) |
| ADV 561 |
Advertising Account Planning and Research (4) |
| ADV 575 |
Advertising Campaign Management (3) |
| ADV 595 |
Advertising Internship (1) |
| MSCO 371 |
Communication Graphics (4) |
| MSCO 570 |
Mass Communication Law(4) |
Outside Concentration: 3 upper division courses (9 to 12 units)
(must be in an area outside of mass communication).
The advertising student should enroll in the regular freshman
program as outlined in the Seaver College Catalog. Students are
encouraged to take COM 200, ENG 101, ENG 102, and COM 180 (formerly
SPE 180) during the
freshman year. Students planning to study in an international program
during their sophomore year should also plan to complete these
courses during their freshman year.
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