Business Administration Division

Minor: Marketing

The Business Administration Division offers two minors in marketing:

• Marketing Minor for Business Majors
• Marketing Minor for non-Business Majors

Marketing Minor for Business Majors

Course ID	Course Name	Units	Term
BA 355	Principles of Marketing	3	F,SP
BA 470	Marketing Research [prerequisites: BA 355 and either BA 216, POSC 250, SOC 250, COM 240, or ECON 310 or consent of the instructor]	4	F,SP
BA 471	Marketing Strategy [prerequisite BA 355]	3	F,SP
BA 474	International Marketing [prerequisite BA 355]	3	F,SP
Choose one of the following courses:
BA 410	Business Ethics	4	F,SP
MSCO 220	Introduction to Integrated Marketing Communication	4	F,SP

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Marketing Minor for non-Business Majors

Course ID	Course Name	Units	Term
ECON 200 or BA 210	Economic Principles (GE)   Introduction to Microeconomics	4   3	F,SP
BA 352	Management Theory and Practice	3	F,SP
BA 355	Principles of Marketing	3	F,SP
BA 470	Marketing Research [prerequisites: BA 355 and either BA 216, POSC 250, SOC 250, COM 240 or ECON 310 or consent of instructor]	4	F,SP
BA 471	Marketing Strategy [prerequisite BA 355]	3	F,SP
BA 474	International Marketing [prerequisite BA 355]	3	F,SP
Choose one of the following courses:
BA 410	Business Ethics	4	F,SP
MSCO 220	Introduction to Integrated Marketing Communication	4	F,SP

The above program requirements are excerpted from the Seaver College catalog. This Web page is not an official binding document. To view the actual catalog visit: http://seaver.pepperdine.edu/academics/catalog

You may email your questions to the marketing program coordinator.

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