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Business Administration Division
   
 

Minor: Marketing

The Business Administration Division offers two minors in Marketing:

Marketing Minor for Business Majors

Course ID Course Name Units Term
BA 355 Principles of Marketing (required of all Business majors) 3 F,SP
BA 470 Marketing Research [Prereq: BA 355 and either BA 216, SOC 250, POSC 250] 4 F
BA 471 Marketing Strategy [Prereq: BA 355] 3 SP
BA 474 International Marketing [Prereq: BA 355] 3 F,SP
At Least 5 Additional Units From the Following:
MSCO 292 Introduction to Advertising and Public Relations 4 F,SP
BA 410 Business Ethics 4 SP
BA 599 Directed Studies 1-2 -

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Marketing Minor for Non-Business Majors

Course ID Course Name Units Term
ECON 200
or
BA 210		 Economic Principles (GE)
 
Introduction to Microeconomics		 4
 
3		 F,SP
BA 352 Management Theory and Practice 3 F,SP
BA 355 Principles of Marketing (required of all Business majors) 3 F,SP
BA 470 Marketing Research
[Prereq: BA 355 and either BA 216, SOC 250, POSC 250]		 4 F
BA 471 Marketing Strategy [Prereq: BA 355] 3 SP
BA 474 International Marketing [Prereq: BA 355] 3 F,SP
At Least 5 Additional Units From the Following:
MSCO 292 Introduction to Advertising and Public Relations 4 F,SP
BA 410 Business Ethics 4 SP
BA 599 Directed Studies 1-2 -

The above program requirements are excerpted from the 2008-2009 Seaver catalog. This Web page is not an official binding document. To view the actual catalog visit: http://seaver.pepperdine.edu/academics/catalog/2008seavercatalog.pdf

You may email your questions to the Marketing Program Coordinator.

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