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Malibu West |
Malibu Campus
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The Business Administration Division offers two minors in Marketing:
| Course ID | Course Name | Units | Term |
|---|---|---|---|
| BA 355 | Principles of Marketing (required of all Business majors) | 3 | F,SP |
| BA 470 | Marketing Research [Prereq: BA 355 and either BA 216, SOC 250, POSC 250] | 4 | F |
| BA 471 | Marketing Strategy [Prereq: BA 355] | 3 | SP |
| BA 474 | International Marketing [Prereq: BA 355] | 3 | F,SP |
| At Least 5 Additional Units From the Following: | |||
| MSCO 292 | Introduction to Advertising and Public Relations | 4 | F,SP |
| BA 410 | Business Ethics | 4 | SP |
| BA 599 | Directed Studies | 1-2 | - |
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| Course ID | Course Name | Units | Term |
|---|---|---|---|
| ECON 200 or BA 210 |
Economic Principles (GE) Introduction to Microeconomics |
4 3 |
F,SP |
| BA 352 | Management Theory and Practice | 3 | F,SP |
| BA 355 | Principles of Marketing (required of all Business majors) | 3 | F,SP |
| BA 470 | Marketing Research [Prereq: BA 355 and either BA 216, SOC 250, POSC 250] |
4 | F |
| BA 471 | Marketing Strategy [Prereq: BA 355] | 3 | SP |
| BA 474 | International Marketing [Prereq: BA 355] | 3 | F,SP |
| At Least 5 Additional Units From the Following: | |||
| MSCO 292 | Introduction to Advertising and Public Relations | 4 | F,SP |
| BA 410 | Business Ethics | 4 | SP |
| BA 599 | Directed Studies | 1-2 | - |
The above program requirements are excerpted from the 2008-2009 Seaver catalog. This Web page is not an official binding document. To view the actual catalog visit: http://seaver.pepperdine.edu/academics/catalog
You may email your questions to the Marketing Program Coordinator.
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