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Business Administration Division

Minor: Marketing

The Business Administration Division offers two minors in marketing:

Marketing Minor for Business Majors

Course IDCourse NameUnitsTerm
BA 355 Principles of Marketing 3 F,SP
BA 470 Marketing Research [prerequisites: BA 355 and either BA 216, POSC 250, SOC 250, COM 240, or ECON 310 or consent of the instructor] 4 F,SP
BA 471 Marketing Strategy [prerequisite BA 355] 3 F,SP
BA 474 International Marketing [prerequisite BA 355] 3 F,SP
Choose one of the following courses:
BA 410 Business Ethics 4 F,SP
MSCO 220 Introduction to Integrated Marketing Communication 4 F,SP

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Marketing Minor for non-Business Majors

Course IDCourse NameUnitsTerm
ECON 200
or
BA 210
Economic Principles (GE)
 
Introduction to Microeconomics
4
 
3
F,SP
BA 352 Management Theory and Practice 3 F,SP
BA 355 Principles of Marketing 3 F,SP
BA 470 Marketing Research
[prerequisites: BA 355 and either BA 216, POSC 250, SOC 250, COM 240 or ECON 310 or consent of instructor]
4 F,SP
BA 471 Marketing Strategy [prerequisite BA 355] 3 F,SP
BA 474 International Marketing [prerequisite BA 355] 3 F,SP
Choose one of the following courses:
BA 410 Business Ethics 4 F,SP
MSCO 220 Introduction to Integrated Marketing Communication 4 F,SP

The above program requirements are excerpted from the Seaver College catalog. This Web page is not an official binding document. To view the actual catalog visit: http://seaver.pepperdine.edu/academics/catalog

You may email your questions to the .

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