Meet the Faculty | Pepperdine University | Seaver College

Meet the Faculty

Photo of Ho-Young

Ho-Young "Anthony" Ahn

Assistant Professor of Advertising

Division: Communication Division
Office: Center for Communication and Business (CCB) 258
Phone: 310-506-6033
Fax: 310-456-3083
E-mail: hoyoung.ahn@pepperdine.edu

  • Ph.D. Communication and Information, Concentration in Advertising, Minor in Statistics, University of Tennessee
  • M.A. Mass Communication, Concentration in Advertising, University of Georgia
  • B.B.A. Bachelor of Business Administration, Advertising, Hongik University, South Korea
Courses:
  • Courses Teaching Currently:
  • Advertising and Media (ADV 375)
  • Consumer Behavior (ADV 561)
  • Advertising Courses Taught Previously:
  • Introduction to Advertising (ADV 275)
  • Principles of Advertising
  • Advertising and Promotional Design
  • Communication and Product Information
  • Communication Courses Taught Previously:
  • Fundamentals of Communication Design
  • Communication Research Methods
Key Awards/Affiliations:
  • Seaver Research Council Grant, Pepperdine University, 2016
  • Seaver Named Research Fellowship, Pepperdine University, July, 2015
  • Research Grant, Minority Recruitment & Retention Committee, Southern Connecticut State University, New Haven, CT, 2013
  • Teaching and Research Assistantship, School of Advertising and Public Relations, University of Tennessee, Knoxville, TN, Fall 2008 to Summer 2012
  • Faye D. Julian Graduate Fellowship, University of Tennessee, Knoxville, TN, 2010, 2011, 2012
  • Dean's 2011 Top Graduate Student Research Award, College of Communication and Information, University of Tennessee, Knoxville, TN, 2011
  • Top paper, Applied Communication Division, Annual convention of the Southern States Communication Association, "A path analytic test of anti-binge drinking public service announcement effectiveness: Attitudes and intentions", 2011
  • Karl and Madira Bickel Scholarship Endowment, University of Tennessee, Knoxville, TN, 2009
  • Teaching and Research Assistantship, School of Advertising and Public Relations, University of Georgia, Athens, GA, Fall 2007 to Summer 2008
  • Search Engine Marketer Certificate, Overture Korea, South Korea, 2006
  • Account Manager, Emforce, Integrated E-Marketing Company, South Korea 2005-2006
  • American Academy of Advertising (AAA)
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • Society for Consumer Psychology (SCP)
Academic Interests:
  • Advertising analytics and algorithms
  • Consumer behavior (Persuasion/Resistance)
  • Ethical issues in marketing communication (Responsible advertising, Effective disclosures)
  • Health promotion strategies (Health campaigns, Health issues in advertising)
  • Materialism/Anti-Consumption and Christianity
  • Media psychology (Emerging media)
Selected Works:
  • Ahn, H.-Y. (Anthony), Paek, H.-J., & Tinkham, S. F. (2017). The role of source characteristics and message appeals in Public Service Advertising (PSA) Messages: An application of Fishbein’s Expectancy Value model and the match-up hypothesis for anti-binge drinking campaigns targeting college students, Journal of Current Issues and Research in Advertising, Forthcoming.
  • Lee, Y.-J, & Ahn, H.-Y. (Anthony). (2017). The interaction effects of prevention-social norms and dissatisfaction toward drinking on binge drinking prevention Facebook engagement, Journal of Promotion Management, doi: 10.1080/10496491.2017.1323258
  • Ahn, H.-Y. (Anthony), Park, J. & Haley, E. (2014). Consumers' optimistic bias and responses to risk disclosure in Direct-to-consumer (DTC) prescription drug advertising: The moderating role of subjective health literacy, Journal of Consumer Affairs. 48(1), 175-194.
  • Ahn, H.-Y. (Anthony), Wu, L., & Taylor, E. R. (2013). Creative communication strategies in cosmetic surgery websites: An application of Taylor's six-segment message strategy wheel. Health Marketing Quarterly, 30(2), 97-113.
  • Kelly, S., Miller, L., Ahn, H.-Y. (Anthony), & Haley, J. (2014). Perceptions and portrayals of skin cancer among cultural subgroups, ISRN Dermatology. Doi.org/10.1155/2014/325281
  • Lee, Y.-J, & Ahn, H.-Y. (Anthony). (2013). Interaction effects of perceived sponsor motives and Facebook credibility on willingness to visit social cause Facebook Page. Journal of Interactive advertising, 13(1), 41-52.
  • Ahn, H.-Y. (Anthony), Wu, L, Kelly, S., & Haley, J. E. (2011). How do college students deal with conflicting health messages in advertising? : Anti-binge drinking Public Service Announcement (PSA) vs. wine ads. International Journal of Public Health, 56, 271-279.
  • Ahn, H.-Y. (Anthony), & Kelly, S. (forthcoming). The art of persuasion. In L. Kutcha (Ed.) Professional presentations. San Diego, CA: Cognella.
  • Schumann, D. W, Kotowski, M. R., Ahn, H.-Y. (Anthony), & Haugtvedt, C. P. (2012). A review of 30 Years of Elaboration Likelihood Model research in advertising. In S. Rogers & E. Thorson (Ed.) Advertising Theory. New York: Routledge.
  • Park, J., Ahn, H.-Y. (Anthony), & Haley, E. Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine. Paper presented at the American Academy of Advertising, Atlanta, March, 2014
  • Ahn, H.-Y. (Anthony), Park, J. & Haley, E. Consumers' optimistic bias and responses to risk disclosure in Direct-to-Consumer (DTC) prescription drug advertising: The moderating role of subjective health literacy, Paper presented at the American Academy of Advertising, New Mexico, March, 2013.
  • Ahn, H.-Y. (Anthony), Evans, N, Hocke, T., & Avery E. Health self-efficacy and health information seeking: Exploring relationships between source utilization, source trustworthiness, health behaviors, and demographics. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, Chicago, August 9-12. 2012.
  • Ahn, H.-Y. (Anthony), & Schumann, D. W. How can advertising best craft counter-attitudinal communications?: An integrative framework for understanding counter-attitudinal messages and counterarguments in advertising. Paper presented at the American Academy of Advertising, South Carolina, March, 2012.
  • Ahn, H.-Y. (Anthony), Kelly, S, Wu, L., & Haley, J. E. How do college students make meaning of contradictory health messages in advertising? : Anti-skin cancer ads vs. tanning promotion advertisements. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, St. Louis, MO. 2011.
  • Ahn, H.-Y. (Anthony), Wu, L., & Haley, J. E. The clearer, the better? The effects of sufficient clarification and specificity of risk disclosure in broadcast direct-to-consumer prescription drug advertising. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, St. Louis, MO. 2011.
  • Ahn, H.-Y. (Anthony), Kotowski, M, Wu, L., & Yu, H.-Jae (Jay). A path analytic test of anti-binge drinking public service announcement effectiveness: Attitudes and intentions. Paper presented at the annual convention of the Southern States Communication Association, Little Rock, AR. 2011.
  • Ahn, H.-Y. (Anthony), Wu, L., & Paek, H. J. Gender differences in processing anti-binge drinking public service advertising. Paper presented at the Annual Conference of the American Academy of Advertising, Mesa, AZ. 2011.
  • Ahn, H.-Y. (Anthony), & Tinkham, Spencer F. The impact of message source on the salience of social and health-related advertising claims in anti-binge drinking PSAs. Paper presented at the Annual Conference of the American Academy of Advertising, Minneapolis, MN. 2010.
  • Paek, H. J., Yoon, H.J., Lee, M. N., Ahn, H.-Y. (Anthony), & Reid, N. L. Implicit health information in cigarette advertisements for youth- and adult-oriented brands between the pre- and post-master settlement agreement eras. Paper presented at the Annual Conference of the American Academy of Advertising, Minneapolis, MN. 2010.
  • Yu, H.-Jae (Jay)., & Ahn, H.-Y. (Anthony). A Content analysis of the public service announcements dealing with children's nutrition and obesity: Investigating advertising appeals, health claims, and health intervention techniques. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, Boston, MA. 2009.